As a physician recruiting intern, Lauren Vanlandingham was often cold-calling physicians and entering their details into the vast Jackson Physician Search database. Her hard work paid off when, as an official Search Consultant, Lauren placed one of those same physicians with a rural client in a record-breaking 28-day search.
When a critical access hospital on the border of Wisconsin and Iowa needed to hire an Emergency Medicine physician, its leadership knew exactly who to call. Jackson Physician Search has a reputation for physician recruitment success nationwide, and increasingly so in rural areas. The Midwestern division of Jackson Physician Search employs many natives to the area who are quick to share with candidates why they should consider a move to America’s Heartland. Our reputation for regional expertise and nationwide reach was precisely why the rural Wisconsin hospital sought out Jackson Physician Search as a partner.
Midwesterner Lauren Vanlandingham had interned with Jackson Physician Search the prior summer, doing the hard work of cold-calling physicians and entering their information into the extensive Jackson Physician Search physician database. Now a full-time Search Consultant, Lauren was thrilled to be assigned to the search in rural Wisconsin. Lauren met with the client virtually to gather some initial information and then scheduled an on-site visit where she would get a full profile of the organization and the job opportunity. Though other firms often skip this step, it is a crucial part of the recruitment process that allows the recruiter to get to know the organization the same way a potential candidate would. He or she can then speak to candidates about the opportunity from firsthand knowledge. Additionally, the recruiter can advise the organization on ways to improve candidates’ first impressions during their on-site visits.
An Early Candidate Front-Runner
Lauren used the information from her virtual meeting to draft a physician job ad and post it on the Jackson Physician Search job board. She knew the importance of getting the new job ad on the job board and making it accessible to the vast physician database she helped build. In a matter of days, she already had several applicants and was quick to respond to each one and learn more about them. One candidate, Dr. O, stood out as a potentially great fit. Though he had recently completed his training in family medicine, he had taken some time off to travel and work locums. Now, he was ready to find a full-time position, and this one was just an hour from his hometown in Wisconsin. Part of his residency had involved rural training, so he felt confident in his ability to work in emergency medicine at a rural hospital. Lauren went to the database to note his interest, and when she found his profile, she was surprised to see that she had been the one who initially entered his information the previous summer.
Making the Match
Lauren arrived in Wisconsin and quickly established a rapport with the client. She was impressed with the facility and the community. The leaders were motivated to fill the Emergency Medicine position, and they projected to open several more searches in the near future. Though it was very early in the process, Lauren presented Dr. O for the role, advising them to act quickly. The client took heed and asked Lauren to set up a call as soon as possible.
Upon returning home, Lauren called Dr. O and conveyed all the positive information she had gathered during her visit. He was encouraged by her observations and agreed to speak to the client. Lauren connected the two, and the process continued to move quickly from there. Because Dr. O was already in the state, he was able to make the drive for the interview the following week and accepted their offer right away – just 28 days after Lauren officially opened the search.
Secrets of Rural Physician Recruitment Success
A 28-day emergency medicine physician search is unprecedented – especially for a rural hospital! Lauren attributes the success to her excellent relationship with the client and their ability to move quickly when she presented the right candidate. Of course, Lauren’s commitment to the 100% digital physician recruitment process established by Jackson Physician Search and her contribution to developing the database as an intern was also the foundation of her success. As a recruiter, Lauren could now see exactly how valuable her work as an intern was and how crucial the database is to physician recruitment success. The Jackson Physician Search database grows daily and continues to provide an engaged audience for new job postings, contributing not only to Lauren’s success but also to the success of our recruiters across the nation.
If your organization would benefit from access to the extensive Jackson Physician Search physician database, our recruitment team is equipped to advise on the best recruitment strategy. Reach out today to learn more.