Challenge
A 330-bed acute care hospital located in a south Texas community of more than 100,000 people was finding it a challenge to attract physician candidates who were both a clinical and cultural fit. The leadership team recognized how the growing physician shortage coupled with a seemingly endless supply of open positions, required multiple resources and a structured approach. And, since the group no longer employed an in-house physician recruiter, a search was initiated for a recruitment partner.
Solution
The leadership team interviewed Jackson Physician Search Divisional Vice President Brent Barnacle and quickly understood why our 100% digital sourcing strategy was superior in attracting candidates. With only 11% of candidates actively looking for new opportunities, recruitment success today relies on reaching passive candidates.
Scroll down to continue reading or download the Case Study.
Solution Continued
The physician shortage itself makes recruitment a complicated endeavor, but the difficulty is multiplied for those located in smaller communities due to a continuing provider maldistribution. Data shows that 20% of the population lives in these areas, yet only 8% of physicians are practicing there.
In addition to meeting patient demand, the financial toll of an unplanned or lengthy physician vacancy is steep. A facility can face over $1 Million per physician in lost revenue, while the cost to recruit is upwards of $250,000 (search expenses, sign-on bonus, relocation costs, etc.)
The leadership team interviewed Jackson Physician Search Divisional Vice President Brent Barnacle and quickly understood why our 100% digital sourcing strategy was superior in attracting candidates. With only 11% of candidates actively looking for new opportunities, recruitment success today relies on reaching passive candidates.
Direct mail has become an inefficient sourcing strategy, because it doesn’t build a pathway for immediate engagement of passive candidates. Brent demonstrated that our opted-in database of more than 400,000 physicians provided the talent pool it needed to reach. And, by sending job opportunities via targeted emails, social media (including Doximity, a network that engages more than 80% of all physicians), and national job boards, we have the resources and proven process to attract and deliver candidates.
Result
The speed in which Search Consultant Dan Rixon was able to source candidates impressed the medical group. But more importantly, the first placement was made in just two weeks, seven months faster than the national average. This drastically reduced time-to-fill potentially saved the medical group more than $500,000 in lost revenue.
Having gained the medical group’s confidence in our digital sourcing and recruitment process and trust in our transparent fee structure, we have since been retained for multiple searches and have already made an additional three placements – with more to come.
About Jackson Physician Search
Jackson Physician Search is an established industry leader in physician recruitment and pioneered the recruitment methodologies standard in the industry today. The firm specializes in the permanent recruitment of physicians, physician leaders and advanced practice providers for hospitals, health systems, academic medical centers and medical groups across the United States. Headquartered in Alpharetta, Ga., the company is recognized for its track record of results built on client trust and transparency of processes and fees. Jackson Physician Search is part of the Jackson Healthcare® family of companies.
To speak further about your physician and advanced practice provider recruitment needs, please contact Jackson Physician Search.
